No surprises here: Yale study says sugary breakfast cereals are bad for your kids (and for you)

http://www.thisisbrandx.com/2009/10/no-surprises-here-yale-study-says-sugary-breakfast-cereals-are-bad-for-your-kids-and-for-you.html

10/29/2009
No surprises here: Yale study says sugary breakfast cereals are bad for your kids (and for you)
01:51 PM PT, Oct 29 2009
Fruitloopsksa1umnc

The Yale study of the nutritional value -- or lack thereof -- of breakfast cereals has gained traction in the blogosphere where one writer, responding to the report, declared sugary breakfast cereals to be "child abuse in a bowl." Harsh words, or deserved criticism? We'll go with the latter considering that breakfast cereals average three whopping teaspoons of sugar per serving!

The most egregious sugar-laden offenders lurking in the cereal aisle are Reese’s Puffs, Corn Pops, Lucky Charms, Cinnamon Toast Crunch, Cap’n Crunch, Trix, Froot Loops, Fruity and Cocoa Pebbles, Cocoa Puffs, and Cookie Crisp.

The study also found that the least healthy breakfast cereals were the ones marketed most aggressively at children and that kids opting for the cereals highest in sugar content tend to eat twice as much cereal as kids who go for the healthier varieties.

The best cereal for you is Kashi's 7 Whole Grains Puffs, but as any nutrition specialist will tell you, the best breakfast of all is good old fashioned oatmeal, which can lower cholesterol levels nearly as quickly as some prescription medicines (and with zero side-effects).

Tami Dennis has the take-away on the report at Booster Shot.


--Richard Metzger

Photo credit: Carolyn Kaster / Associated Press
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October 29, 2009 in Health | Permalink | Share

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