The Top 25 Network Marketing Companies by Michael S. Clouse (www.nexera.com/top25/)

Who are the Top 25 Network Marketing Companies? Well, it really depends on how you define the
"Top 25..." As you might imagine, the truth can be a bit subjective. Let me explain...
The best-selling car in the World is the Toyota Corolla. Apparently it's a great car, and yet at the
same time probably not the car of your dreams. Which begs the question, "Does an MLM company
deserve a higher ranking simply because more people are involved?" It's a fair question. Here's what
we know for sure: Popularity is definitely one of the best ways to determine what's going on in the
marketplace. It plays a part in the movies we see, the music we download, and sometimes even
where we invest our money.
So is the "Top 25..." just an online popularity contest? Not exactly. To make a fair assessment we
gave consideration to things that really don't matter; for instance, 24 of the 25 companies are
members of the DSA, and things that really do matter, like Time In Business!
In short, we wanted you to know the exact criteria we used in order to select, and then to rank,
"The Top 25..." You may agree with our findings, or you may not; we welcome your thoughts and
opinions either way. Here's the Nexera Five-Factor Formula we used to make our selections:
1) The company must be a self-described Network Marketing, Multi Level, or MLM company.
2) The company must be in business for at least 10 years as of January 1, 2009.*
3) The company must have a Google Page Rank - GPR. A scale of 1 to 10 with 10 being best.
4) The company must have an Alexa Rank - AR. Here the smaller the number the better.
5) The company must show up in Google Trends - GT. All Regions. Last 12 months.**
The five factors above are taken into account at the end of each quarter and then a ranking decision
is made. As of December 31, 2009, the Top 25 Network Marketing Companies are:
Company Time In Business GPR - AR - GT
1. Herbalife 1980 - 29 Years 6 - 29,422 - 2.08
2. ACN 1993 - 16 Years 6 - 26,322 - 1.12
3. Amway 1959 - 50 Years 6 - 36,250 - 1.80
4. USANA 1992 - 17 Years 5 - 14,285 - 0.44
5. Pre-Paid Legal 1972 - 37 Years 5 - 14,582 - 0.05
6. Nu Skin 1984 - 25 Years 5 - 21,820 - 0.18
7. Forever Living 1978 - 31 Years 5 - 33,752 - 0.36
8. Arbonne 1980 - 29 Years 5 - 51,604 - 0.70
9. Nikken 1975 - 34 Years 5 - 80,999 - 0.31
10. Tahitian Noni 1997 - 12 Years 5 - 85,053 - 0.15
11. 4Life 1998 - 11 Years 5 - 86,629 - 0.11
12. Shaklee 1957 - 52 Years 5 - 117,523 - 0.21
13. Advocare 1993 - 16 Years 5 - 165,261 - 0.11
14. AmeriPlan 1992 - 17 Years 4 - 47,432 - 0.12
15. Freelife 1995 - 14 Years 4 - 53,676 - 0.03
16. Nature's Sunshine 1972 - 37 Years 4 - 79,554 - 0.01
17. Neways 1994 - 15 Years 4 - 88,747 - 0.18
18. Reliv 1988 - 21 Years 4 - 146,516 - 0.10
19. Sunrider 1982 - 27 Years 4 - 149,155 - 0.09
20. GNLD 1958 - 51 Years 4 - 165,161 - 0.08
21. Oxyfresh 1983 - 26 Years 4 - 185,986 - 0.01
22. RBC Life Sciences 1991 - 18 Years 4 - 1,174,924 - 0.01
23. Unicity 1991 - 18 Years 3 - 180,816 - 0.10
24. New Vision 1995 - 14 Years 3 - 366,884 - 0.50
25. Vision For Life 1998 - 11 Years 3 - 2,139,540 - 0.01
*Why 10 years? Because that amount of time really seems to matter. For example, according to
research, since 1957 thousands of different MLM, Multi Level, or Network Marketing companies have
opened their doors; and to date only 50 MLM companies have found a way to celebrate their 10th
anniversary and still remain in business today. Now, to be completely fair, we should also point out
that each and every company on our list was at one time a start-up company too.
**For purposes of comparing Internet search term interest using Google Trends (GT), all 25
companies were compared to the term, MLM. A score of 1.00 would indicate the same level of
Internet search interest; anything above 1.00 more interest, anything below 1.00 less interest.
A few noteworthy points on this list... The only companies considered for this list are U.S.A. based;
and if you click on each and every company linked above, what you will not find should be as
interesting to you (and as revealing) as what you will find. There are no travel companies, only one
technology company (ACN), just two services companies (Pre-Paid Legal and AmeriPlan), and 23
health and wellness companies. Even Amway, whose core product line still includes soap, really got
started by way of the wellness revolution! Read this book by Paul Zane Pilzer and you'll understand
why skincare, nutrition, and weight management products continue to drive the trends in this
industry to this day.
Lastly, if the company is publicly traded, and seven are, we have linked their year in business above,
in red, over to MarketWatch for a real time stock quote and other financial information.
All the best,
MSC
P.S. Network Marketing continues to gain in popularity throughout the world. By some estimates
there are currently over 1,000 different companies to choose from, and yet the truth is the vast
majority of these companies will never survive to celebrate their 10th anniversary. As I wrote in,
Future Choice: Why Network Marketing May Be Your Best Career Move, "This week, 175,000 people
will find a new way to increase their financial security and personal freedom. They will join more
than 57 million others who are earning a living, full- or part-time, through Network Marketing."
Therefore, if you are one of those people looking into Network Marketing, and would like to learn
more, reading Future Choice would be an an excellent way to begin your journey.
P.P.S. If you are already involved in Network Marketing, and/or you have a comment, please feel
free to contact us directly via e-mail: info@nexera.com. And if you're ready to begin, continue, or
super-charge your business, I would suggest you read this article on The MLM System.
© 2009 by Michael S. Clouse. All Rights Reserved.
About the author: In addition to over 50 published articles on the subject of Network Marketing,
Michael S. Clouse is the author of numerous books and CD programs on the subject of Network
Marketing. An internationally recognized Network Marketing expert, Michael is a well respected
business consultant, personal success coach, and a dynamic educational speaker. His weekly
newsletter is read by tens of thousands of Network Marketing Professionals around the world.
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